What are the Important Components of Targeted Recruiting?

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Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making.

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Case Studies:

  • Girls Exploring Science, Engineering, and Technology Event - GESET (Case Study 1) | Relevant Audiences: K-12 Education
    Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. GESET annually introduces 1,200 middle school girls to the importance of STEM and IT education through hands-on activities and presentation of real-life applications of technology.
     
  • Change the Gender Composition of High School Computing Courses (Case Study 2) | Relevant Audiences: K-12 Education
    Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. High school computer science teachers who actively recruit girls and minority students report more students overall and more female students in their courses.
Release Date 
June 22, 2010
Short URL:dev.ncwit.org/geset